MOU Content Business Partnership between nationwide pay TV network JTBC and SAMG Entertainment

• – Theme park business and collaboration on new entertainment co-production, licensing business

• – A family-oriented and themed space based on JTBC IP is expected to launch next year

JTBC (represented by Lee Soo-young) and SAMG Entertainment (represented by Suhoon Kim, hereinafter referred to as SAMG) announced on the 30th that they have signed a MOU for business partnership in exploiting intellectual properties

▲ Themed-space business ▲ co-production of new entertainment IP ▲ licensing business are core business partnership through this MOU.

JTBC boasts numerous excellent IPs such as ‘Clean Sweep’ (K-drama available on Netflix) and ‘Hidden Singer’ (a variety show) and SAMG Entertainment, known for their exceptional capabilities in MD development and distribution, anticipate that this agreement will create synergies in both companies’ businesses.

Through this MOU, JTBC and SAMG plan to open a family-themed space based on JTBC’s entertainment IP next year. Within this themed space, SAMG Entertainment will supply and sell MD and F&B products featuring JTBC’s entertainment IP, which they have produced themselves.

Hwang Oyoung, Head of JTBC’s IP Business Division, explained, ‘We expect that the synergy of collaboration between two content IP powerhouses with high visibility and influence will create a virtuous cycle of business expansion and the expansion of content influence.’

Suhoon Kim, CEO of SAMG Entertainment, expressed his anticipation for the collaboration with JTBC, which possesses numerous hit entertainment IPs. He stated, ‘We look forward to strengthening our capabilities in the content IP business, not only for kids but also for family customers, including potential co-production of entertainment IPs in the future.