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Creating a Future Where K-IP Inspires Everyday Life Around the World
When a story becomes part of everyday life, it becomes part of culture.
Stories that begin on screen and become part of everyday life.
A single character can spark a world of play, inspire personal tastes, and even become a shared language across generations.
SAMG Entertainment brings its IP beyond animation into character merchandise, consumer products, content, and immersive experiences.
NEWS
BUSINESS
A Diversified Portfolio Built Around Character IP
CONTENT
Where Imagination Begins
Our original IP comes to life through animation, feature films, music, live shows, and digital content, connecting our stories and characters with audiences around the world.
PRODUCTS
Bringing IP into Everyday Life
We bring our characters and stories into everyday life through a diverse range of consumer products, giving fans new ways to own, enjoy, and connect with the worlds they love.
EXPERIENCES
Bringing Stories to Life
From flagship brand stores and themed attractions to integrated online and offline experiences, we create spaces where fans can step into the worlds of our IP.