About
SAMG Entertainment is a global content IP company built on original characters and stories, connecting content with products, experience, and technology.
We believe great content can become part of everyday life - something people, enjoy, remember, and carry with them. A single story can grow into beloved characters and brands, grow into fandoms and culture, and connect audiences across generations and borders.
By bringing the imagination of K-IP to a wider world, we create new entertainment experiences that inspire, connect, and resonate with audiences around the globe.
Mission
Connecting the Imagination of K-IP with the World
Identity
A Future Shaped by IP
SAMG Entertainment’s corporate identity reflects our vision of connecting with the world and expanding through content IP.
The signature dot (•) symbolizes both the world we share and the broader global market where our IP continues to grow.
The “S” symbol represents the evolution of an IP - from a single story to characters, diverse content, and boundaryless experiences. Together, these elements embody the expanding possibilities of our IP and our vision for growth as a global brand.
All rights to these brand assets, including intellectual property rights, belong to SAMG Entertainment Co., Ltd.
Prior approval from SAMG Entertainment is required for any commercial use.
History
SAMG Entertainment’s journey
SAMG Entertainment is building an integrated content business that brings together storytelling, consumer products, retail, and digital experiences. By connecting with audiences around the world across multiple platforms and experiences, we create new ways to engage with our IP and expand the reach of our content ecosystem.
COMPANY
New CI unveiled · THE TEENIEPING One Grove opened
ANIMATION
Film <Teenieping of Love: Legend of the Whale Heartstone> released
<Wishcat Magic Card> Season 2 aired
Musical <Princess Catch! Teenieping> premiered
IP BUSINESS
SAMG Entertainment–SM Entertainment co-production agreement for <Super Hero Idol Project (working title)>
AWARDS
TV Chosun K-Brand Awards, K-Content category (Catch! Teenieping)
10th Korea Musical Awards, Children & Family Musical Award (Heartsping : Teenieping of Love)
Korea First Brand Awards, Grand Prize (Catch! Teenieping)
Centered on SAMG Entertainment's own IP, we broadened the reach of our content. Expanding beyond animation into licensing and merchandising (MD), digital content, and retail and space businesses, we laid the foundation of an IP business in which content carries on into diverse experiences.
COMPANY
Integrated brand THE TEENIEPING launched · THE TEENIEPING Seongsu opened
ANIMATION
<Metalcardbot W> Season 3 aired
<Princess Catch! Teenieping> Season 6 aired
<Miniforce: Ultimate Dino> Season 7 aired
Musical <Teenieping of Love> premiered
IP BUSINESS
Content MOU signed between SAMG Entertainment and SM Entertainment
AWARDS
Korea Content Awards, Animation category, Minister's Award (Heartsping: Teenieping of Love)
Product Safety Day, Minister of Trade, Industry and Energy Award
Korea First Brand Awards, Grand Prize (Catch! Teenieping)
ANIMATION
<Shooting Star Catch! Teenieping> Season 5 aired
<Wishcat> Season 1 aired
<Metalcardbot S> Season 2 aired
Film <Heartsping: Teenieping of Love> released
ANIMATION
<Miniforce: Ultimate Police> Season 6 aired
<Sweet & Sour Catch! Teenieping> Season 4 aired
<Metalcardbot> Season 1 aired
IP BUSINESS
Teenieping World in Pangyo opened
AWARDS
Korea Content Awards, Animation category, Presidential Award (Mysterious Catch! Teenieping)
COMPANY
Listed on the KOSDAQ market of the Korea Exchange
ANIMATION
<Mysterious Catch! Teenieping> Season 3 aired
<Super Dino> aired in Korea
IP BUSINESS
Kids-only OTT service Emotion Castle Cinema launched
AWARDS
Trade Day, $3 Million Export Tower
ANIMATION
<Twinkle Catch! Teenieping> Season 2 aired
<Miniforce: Animaltron> Season 5 aired
AWARDS
Epic Games MegaGrant recipient (Miniforce)
COMPANY
Company name changed from SAMG Animation to SAMG Entertainment
ANIMATION
<Catch! Teenieping> Season 1 aired
<Miniforce: Super Dino> Season 4 aired
SAMG Entertainment began with three core values: Global, Graphic and Group. Building on these foundations, we developed our expertise in 3D animation production in Korea. By exploring new technologies and creative approaches, we established ourselves as a 3D animation studio and developed a distinctive creative identity.
ANIMATION
<Miniforce: Super Dino Power> Season 3 aired
<Miraculous Ladybug> Season 3 aired
AWARDS
Korea Content Awards, Overseas Expansion category, Presidential Citation
ANIMATION
<Miniforce X> Season 2 aired
Film <Ladybug: Secret of the Miracle Stone> released
Film <Miniforce X> released
AWARDS
Korea Content Awards, Character category, Minister's Award (Monkart)
ANIMATION
<Monkart> aired
Film <Watch-Car> released
Film <Ladybug> released
AWARDS
Korea Content Awards, Animation category, Presidential Award (Watch-Car)
Animation Character Awards, Family Animation Character Award (Watch-Car)
ANIMATION
<Miraculous Ladybug> Season 1 aired
AWARDS
Korea Content Awards, Animation category, Minister's Award (Miniforce)
ANIMATION
<Miniforce> Season 1 aired
AWARDS
Korea Content Awards, Character Grand Prize, Minister's Award (Vroomiz)
63rd Emmy Awards (Firebreather)
Korea Content Awards, Overseas Expansion, Prime Minister's Citation
Character Awards, KOCCA President's Award (Vroomiz)
Animation Awards, Minister's Award (Vroomiz)
SICAF Excellent Planning Award (Vroomiz)
SICAF SPP Best Technology Award (Alien Boom)
Korea Culture Content Export Awards, New Market Pioneer Award
Digital Content Awards, Digital Video category, Minister's Award
Digital Content Awards, Encouragement Award (The Odd Family)
COMPANY
SAMG Animation founded