“Teenieping Land” Unfolds in Gumi, Gyeongbuk

• – SAMG Entertainment opened “Teenieping Land” at ‘Gumo Land’ in Gumi on August 18th

• – Full-scale expansion of offline space business in the second half of the year… Extending into kids & family entertainment industry

• – CEO Suhoon Kim said “We will present a completely new business model (BM) that domestic kids’ companies haven’t proposed before.”

SAMG Entertainment expands into Kids & Family Entertainment Business, unveiling ‘Catch! Teenieping Land’ in Gumi, Gyeongsangbuk-do

SAMG Entertainment, led by CEO Suhoon Kim, is poised to make a leap from a kids’ entertainment company to a kids ‘& family’ entertainment company as it launches its offline space business in the latter half of the year.

SAMG Entertainment’s subsidiary, E-Castle, specializing in spatial business, announced that they have opened the ‘Emotion Castle Teenieping Land Gumi Branch’ within Gumi Gumo Land in Gumi, Gyeongsangbuk-do on the 18th.

The ‘Emotion Castle Teenieping Land Gumi Branch’ is the first-ever ‘play-plex’ culture space concept with the ‘Catch! Teenieping’ intellectual property (IP). Within an area of 80 square meters, it presents a variety of content for family customers based on the concept of ‘Catch! Teenieping’ story.

The ‘Emotion Castle Teenieping Land Gumi Branch’ is composed of an ‘F&B Space’ where visitors can enjoy drinks, snacks, desserts, and beer, an ‘MD Shop’ selling various ‘Catch! Teenieping’-related merchandise, and a retro ‘Game Space’ where visitors can enjoy claw machines and roulette. In October, various attractions (rides) adorned with ‘Catch! Teenieping’ designs, including bumper cars and Ferris wheels, will also be introduced.

Gumi Gumo Land is a large-scale theme park located near Gumo Mountain Provincial Park, which attracts around 400,000 family visitors annually. Positioned not only in Gumi, Gyeongsangbuk-do, but also in locations like Daegu Metropolitan City, Andong City, and Mungyeong City, it can attract family customers from the Gyeongsangbuk-do region.

Furthermore, in celebration of the opening of the ‘Emotion Castle Teenieping Land Gumi Branch’, SAMG Entertainment explained that they have organized various events for family customers. On August 19th and 20th, a two-day ‘Teenieping Fan Signing Event’ and ‘Bubble Show Event’ will be held.

Starting with the opening of the ‘Emotion Castle Teenieping Land Gumi Branch,’ SAMG Entertainment plans to expand its kids’ fandom into a family fandom as it fully expands its offline space business in the latter half of the year. Already, SAMG Entertainment has proven its capabilities as the number one kids’ company by attracting thousands of family customers through the ‘Catch! Teenieping Balloon Festival’ held at four Starfield locations from April to June.

Suhoon Kim, CEO of SAMG Entertainment, stated, “As we fully expand our offline space business in the latter half of the year, we will provide various contents that not only kids but also family fandom can enjoy.” He added, “Through a completely new business model (BM) that domestic kids’ companies haven’t presented before, we will leap from a kids & family entertainment company.”