SAMG Entertainment “Twinkle Catch! Teenieping” is full-fledged growth in toy sales…Dynamite sales record during Chinese New Year

• – CEO of SAMG Entertainment announced the main IP “Catch! Teenieping” toy sales increased 4 times higher during Chinese New Year
• – Tapping into the two major e-commerce market platforms in China (Tmall, JD.com)

• – “Plans to expand the offer products from clothing and F&B, not only the toys”

SAMG Entertainment (CEO Kim Suhoon, hereinafter referred to as SAMG Entertainment)’s “Twinkle Catch! Teenieping”’s toy sales in China are growing steadily. Starting with toys this year, SAMG Entertainment plans to introduce various product groups such as clothing and F&B (food and beverage) to the Chinese market.

Gathering records before and after Lunar New Year in 2023, SAMG Entertainment announced on the 6th that sales of its full 3D CGI animation ‘Twinkle Catch! Teenieping’ has been increased 4 times higher compared to the previous year. In terms of sales volume, it is estimated that it has increased by about 5 times in total this year.

Diversified product line has helped in the sales record for “Catch! Teenieping” during the Lunar New Year, explained by SAMG Entertainment. In terms of average sales per product line (SKU), it increased by 49% compared to a year ago. 

The sales record has been evaluated as a storm that has already been predicted. As of last month, ‘Catch! Teenieping’ toys were ranked 5th in figure toys (based on sales) on China’s largest e-commerce platform ‘Tmall’. It ranked second in figure toys on JD.com, which is also known to be China’s ‘Amazon’.

‘Twinkle Catch! Teenieping’’s growth in the Chinese market is quite rapid compared to other Intellectual Properties (hereinafter called IP) of SAMG Entertainment. Another mega IP of SAMG Entertainment, ‘Miniforce, took about a year to climb up to the top 10 of major OTTs in China, but ‘Twinkle Catch! Teenieping’ is showing speed recognition and growth, ranking in the TOP 3 in Youku, China’s top 3 OTT, within 3 days of its launch.

An official associate from WOWDADI, SAMG Entertainment’s Chinese partner company, said, “SAMG Entertainment’s goal for toy sales in China this year was about 10 billion won, but if the popularity for ‘Twinkle Catch! Teenieping’ continues, it is expected that sales of 20 billion won will be achievable.”

SAMG Entertainment added, ‘Twinkle Catch! Teenieping’’s toy sales growth was evaluated as meaningful in that it shows that the kids’ fandom, which was formed online through OTT platforms, is expanding in earnest to offline sales. SAMG Entertainment has a strong global fandom with 40 million YouTube subscribers and 50 billion YouTube and OTT combined views.

In particular, it is noteworthy that SAMG Entertainment started direct distribution starting this year, although until last year, it was sold ‘Catch! Teenieping’ toys in the Chinese market through licensing. If you sell toys through direct distribution, you can ‘kill two birds with one stone’ with bigger top-line growth and improved profit rate compared to licensing.

SAMG Entertainment plans to speed up profitable businesses by increasing the proportion of direct business in China this year. In addition, it is aiming for additional sales growth by increasing sales of products in China, such as apparel and F&B.

An official associate from SAMG Entertainment said, “We plan to improve the product distribution structure in the Chinese market more efficiently to increase profitability this year.”