SAMG Entertainment’s ‘Emotion Castle Kids’ new spring line release…”How about a ‘preppy style’ with Teenieping?”
- – ‘Hearts Blossom’ to welcome the warmer season of Spring, it’s Spring line for a new school year called “Hearts Preppy”
- – Approaching the clients directly…with 20+ ‘Emotion Castle’ retail stores to be opened
‘Emotion Cast Kids’, a kids fashion brand from SAMG Entertainment (CEO Suhoon Kim, hereinafter referred to as SAMG), will present a new Spring Season (SS) this year. ‘Emotion Castle Kids’ plans to open direct stores in major department stores and shopping malls from next month and meet customers in person.
SAMG’s kids fashion brand ‘Emotion Castle Kids’ announced on the 20th that it will release a new lineup for the 2023 Spring Season.
‘Emotion Castle Kids’ represents intellectual property (hereinafter IP) called “Catch! Teenieping” and directly operated by SAMG Entertainment. It continues to launch various products such as apparel, miscellaneous goods, cosmetics, etc. utilizing “Teenieping” characters which are loved by kids between 4 to 7 year olds.
‘Emotion Castle Kids’ is a lovely casual brand consisting of ‘Hearts Preppy’ line and ‘Hearts Blossom’ line. This season’s products feature an adorable heart pattern as a motif to provide visual pleasure to kids.
SAMG also revealed plans to open the ‘Emotion Castle Kids Store’. Products of ‘Emotion Castle Kids’ have been sold in the form of pop-up stores in major department stores in Korea, but this year, they plan to open about 20 direct stores in major department stores and shopping malls to meet customers directly.
An official associate from SAMG said, “We plan to release various products such as fashion, F&B, and cosmetics based on IP characters as well as toys this year.” And that “these business sectors will diversity sales portfolio”.