SAMG Entertainment, Business Development & New IP Launching Event
- – Gathering the affiliated personnels from the industry for the Launch of ‘Business Development & New IP Presentation’ at COEX Intercontinental Hotel, on the 16th January
- – Showcasing new robot 3D CGI animation series “Metal Cardbot”….Newly introducing Parks Experience and Products platform ‘Emotion Castle’
- – “Integrating business sectors while expanding global IP catalogues…Providing services and experiences through various fields exploiting own contents and properties”.
SAMG Entertainment (CEO Kim Suhoon, hereinafter referred to as SAMG Entertainment) announced on the 16th that it held a ‘New Business Development Report & New IP Launching’ for kids and content industry affiliated personnels at the COEX Intercontinental Hotel in Samseong-dong, Seoul.
This event was held to reveal various businesses that SAMG Entertainment is promoting in 2023, such as ▲ new animation content release ▲ ‘Emotion Castle’ brand launch ▲ intellectual property (herein after IP) utilization business plan. There were roughly 60 of industry affiliated personnels present ranging from major toy distributors, toy buyers, and content industry officials.
At this event, SAMG Entertainment unveiled for the first time a new TV animation series, ‘Metal Cardbot’, targeting boys aged 4 to 7 years. ‘Metal Cardbot’ is a robot action hero that SAMG Entertainment will showcase for the first time in about 10 years since the launch of ‘Miniforce’ in 2014, and will start airing on TV this year, followed by toy sales.
Along with this, SAMG Entertainment introduced its kids-family comprehensive service platform ‘Emotion Castle’ and unveiled the ‘Emotion Castle’ business that will be developed this year. Last year, SAMG Entertainment launched ▲Emotion Castle Cinema (OTT service exclusively for kids) ▲Emotion Castle English Kids Club (English kids club customized for kids to play while learning) ▲Emotion Castle Royal Boutique (makeover shop exclusively for kids), and launched its own IP-based products and contents. SAMG Entertainment plans to expand the brands one by one. The upcoming business is to introduce ‘Emotion Castle Store’ – a commerce platform for kids and family and also ‘Emotion Castle Adventure’ which is an integrated parks and experience brand to be also making its mark in the market.
In addition, there were presentation of development of new business units exploiting SAMG Entertainment’s own popular IPs such as ‘Catch! Teenieping’, ‘Lulupop’, ‘Super Dino’ brand will expand by launching of new toys, fashion, F&B, Education etc.
Kim Suhoon, CEO of SAMG Entertainment, said, “This year will be a year in which SAMG Entertainment accelerates its strategic business development based on Korea’s largest IP library and animation production capacities.” We will provide experiences of our content and services in various fields while establishing strong fandom to business areas.”