Breaking a record in Chinese kids’ TV channels as “Twinkle Catch! Teenieping” from SAMG Entertainment ranks #01 in ratings
- – View ratings reach #01 after airing on TV channels within two days, right after the launch of Chinese OTT platforms… followed by “Miniforce S03 Super Dino Power” ranking #02
- – Trending as one of the hottest kids’ contents with SAMG’s very own IP ‘Miniforce’ series, and now followed by ‘Catch! Teenieping’…Establishing rapid and strong fandom globally
- – “Brand value and market value will show growth in global kids’ content market, while positioning as one of the top kids’ IP in Chinese market”
SAMG Entertainment (CEO Suhoon Kim, hereinafter SAMG) announced that own content and Intellectual property (hereinafter IP) ‘Catch! Teenieping’ has achieved 1st in ratings on Chinese animation channel ‘Golden Eagle’ Animation channel.
“Twinkle Catch! Teenieping” started broadcasting on multiple linear channels in China starting from the 2nd January 2023 namely on “Golden Eagle”, “JIAJIA Cartoon”, and “BTV – KAKU”. The big data shows the ratings reached #01 in matter of two days after it began airing, and continued to maintain its ratings as #01 on the 8th and 10th January. It maintained #02 and #03 in ratings on both 7th and 9th January 2023. ‘Golden Eagle’ is the household name channel for kids’ animation as the platform is viewed by 200 million families and manages to maintain the highest ratings amongst other kids’ channels.
After being serviced on 26 OTT platforms starting from 29th Dec. 2022, “Twinkle Catch! Teenieping” has managed to reach #01 in kids’ category on both Youku and IQIYI platforms, establishing stronger fandom.
Moreover, SAMG’s “Twinkle Catch! Teenieping” is planned to be broadcasted on 13 TV channels starting from 20th January. ‘SAMG’s China branch’ is aiming to expand its business sectors while boosting the brand awareness and value.
Suhoon Kim, SAMG’s CEO added, “Starting with the popular content and own IP ‘Miniforce’, the popularity is consistent, and with ‘Twinkle Catch! Teenieping’ attracting wider fandom as soon as it has been launched, both of the contents and own IPs are promising to be positioned as the best Chinese kids’ content”. “The boost of brand awareness and recognition from the beginning of the year shows that these contents and brands will attract more fans while creating lucrative business from overseas. On 4th January 2023, ‘Miniforce Super Dino Power’ rated #02 on ‘Golden Eagle’ channel right after “Twinkle Catch! Teenieping” which rated #01.