“Catch! Teenieping Comes to PUBG MOBILE” — SAMG Entertainment Partners with KRAFTON for Global Collaboration

SAMG Entertainment (CEO Suhoon Kim), a global IP content company, announced a new collaboration with game developer KRAFTON, bringing its signature animated franchise Catch! Teenieping — specifically Season 6, Princess Catch! Teenieping — to PUBG MOBILE.

The collaboration introduces the Princess Catch! Teenieping theme into KRAFTON’s PUBG: Battlegrounds Mobile, marking a notable example of an animated IP entering a major gaming platform. The initiative is designed to broaden user engagement and expand the IP’s reach across diverse audiences.

Through this update, players can experience the charm and visual identity of Catch! Teenieping within the game through a range of themed content. A total of 18 in-game items will be available, including the “Princess Romi Outfit Set,” alongside weapon and vehicle skins, backpacks, and parachutes — seamlessly blending the IP’s distinctive aesthetic into PUBG Mobile’s action-driven gameplay.

A series of interactive events will also accompany the collaboration. Players can earn themed background music (BGM), profile icons, and frames through daily login rewards and mission completions. In addition, selected participants who complete designated in-game missions and submit proof of completion will receive exclusive Catch! Teenieping merchandise.

The PUBG Mobile x Catch! Teenieping collaboration will run in South Korea from April 6 to May 7, followed by Japan from April 14 to June 12. SAMG Entertainment plans to leverage this rollout to gauge user response across key Asian markets and further refine its global IP expansion strategy.

A SAMG Entertainment spokesperson stated, “This collaboration represents a meaningful step in extending our IP into gaming platforms. We will continue to expand the brand experience of SAMG Entertainment’s IPs through partnerships across diverse industries and digital ecosystems.”