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SAMG Entertainment to Open ‘THE TEENIEPING’ Brand Store in Seongsu on December 24 … Unveils customizable “MYPING” concept for personalized character creation

  • Pre-reservations open December 12 — SAMG Entertainment rolls out an experiential expansion strategy built around emotion and fantasy
  • “MYPING” taps into the rising demand for personalized, high-emotion-value merchandise

Global content IP company SAMG Entertainment (KOSDAQ: 419530, CEO Suhoon Kim) announced that it will open its first offline brand store, THE TEENIEPING, on December 24 at S-Factory in Seongsu, Seoul. The store will introduce “MYPING,” a customizable Teenieping figure that visitors can personalize to their liking.

Earlier this month, SAMG Entertainment officially launched THE TEENIEPING as an integrated brand unifying the entire Teenieping IP universe and rebranded its online store under the same name. The new retail space brings the brand’s whimsical charm into the physical world, serving as the first on-site expression of SAMG Entertainment’s broader IP expansion strategy.

Spanning approximately 2,600 to 2,800 square feet, the Seongsu store features four themed zones: the MYPING Zone, Photo Zone, Collaboration Project Zone, and Merchandise Zone. The “Heartsping’s Laid-back Days” photo zone immerses visitors in Teenieping’s world of emotions, love, and fantasy, recreating scenes inspired by the daily life of the character Heartsping.

At the center of the experience is MYPING — a first-of-its-kind customizable figure that reflects the brand’s emotional and creative identity. Visitors can mix and match body types, hairstyles, outfits, shoes, and accessories to build their own unique Teenieping character. After selections are made via an in-store kiosk, staff assemble the figure on-site. The space also includes themed dioramas and a miniature studio for photography, offering fans a more immersive and interactive experience.

Character merchandise has become a major trend among Millennial and Gen Z consumers, serving as both a form of self-expression and a purchase driven by emotional appeal. Aligning with this shift, MYPING offers a participatory, storytelling-driven experience that blends personalization with play.

THE TEENIEPING store officially opens on December 24 at S-Factory in Seongsu. Pre-reservations begin today (December 12) through the brand’s online shop, with walk-in visits also available.
A SAMG Entertainment representative said, “THE TEENIEPING is becoming a key platform for expanding our IP fandom. This offline store is designed to resonate with teens, Millennials and Gen Z consumers, as well as international visitors in Seongsu.” The spokesperson added, “We will continue introducing trend-driven merchandise that supports both brand growth and IP profitability.”