SAMG Entertainment Opens New THE TEENIEPING Store at One Grove in Seoul

SAMG Entertainment(CEO Kim Su-hoon), the global IP content company, has opened a new THE TEENIEPING brand store at One Grove in Seoul’s Gangseo District, continuing to expand its retail network for the company’s original IP.

The 200-square-meter store is the latest addition to SAMG Entertainment’s growing retail network, following the flagship THE TEENIEPING Seongsu store and THE TEENIEPING Mini shop-in-shop locations in Jamsil and Cheongnyangni. Since opening on December 14, the Seongsu flagship has welcomed about 78,000 visitors as of the end of May, establishing itself as the brand’s flagship retail destination. The One Grove opening marks the next phase of SAMG Entertainment’s retail expansion.

Located within One Grove, the new store attracts a diverse mix of visitors, welcoming office workers throughout the week and families on weekends. By establishing a presence in a destination where people work, shop and spend their leisure time, SAMG Entertainment aims to bring its IP closer to consumers in their everyday lives while broadening opportunities for consumers to discover its brands.

Designed around a pastel-inspired character room concept, the store brings the world of THE TEENIEPING to life. Visitors can explore a range of products, including MYPING, a customizable figure series that allows visitors to customize their own figures, alongside toys, collectibles, lifestyle merchandise and products from the Heartsping Essential line. The store also features photo zones and art toy displays, with opening celebrations including a Heartsping character signing event and capsule toy promotions.

SAMG Entertainment continues to expand physical retail as an important part of its IP business, creating more opportunities for consumers to experience its brands beyond animation and digital content.

“Our brand stores are where consumers can experience our IP beyond the screen,” a company representative said. “We’ll continue expanding our retail stores, pop-ups and other offline initiatives to bring our brands closer to consumers and create more opportunities to enjoy our content in everyday life.”

The store opening comes ahead of the August theatrical release of Teenieping: Legend of the Whale Heartstone. To celebrate the film, SAMG Entertainment will also operate pop-up stores at Lotte World Tower from July 17 to August 30 and at COEX from July 31 to August 30, featuring new merchandise inspired by the film alongside interactive experiences. More information is available through THE TEENIEPING’s official Instagram account (@teenieping.official).

※ Caption: This image was created using generative AI. The actual store and displayed merchandise may differ. © SAMG Entertainment