SAMG Entertainment to Launch ‘Teenieping X Hearts2Hearts’ Collaboration Merchandise

Pre-release at KWANGYA@SEOUL in Seongsu-dong and SMTOWN &STORE; Online and Offline Distribution Expansion Begins July 21st

– All collaboration merchandise revealed on July 14th at 10:30 AM KST at KWANGYA@SEOUL in Seongsu-dong and online at SMTOWN &STORE.

– Sequential sales begin July 21st via Kakao Gift, Emotion Castle Store, GS25, and the top 3 major hypermarkets.

Global IP content company SAMG Entertainment (CEO Suhoon Kim, hereinafter SAMG Entertainment) is set to unveil collaboration merchandise through an IP collaboration between its representative IP, “Catch! Teenieping,” and SM Entertainment’s (hereinafter SM) new girl group, “Hearts2Hearts.”

To coincide with the launch of the collaboration merchandise, a special space featuring the collaboration characters will be set up within the KWANGYA@SEOUL store for two weeks, from Monday, July 14th to Sunday, July 27th. Visitors can access the space daily from 10:30 AM to 8:00 PM KST. The same products will also be available on the online platform “SMTOWN &STORE.” KWANGYA@SEOUL and SMTOWN &STORE will also hold an exclusive event where customers who purchase over ₩50,000, including a 10cm DOLL, will receive a limited edition Hearts2Hearts photo card randomly.

KWANGYA@SEOUL will feature various wall art and photo zones that reflect the Teenieping X Hearts2Hearts collaboration character concept. The collaboration merchandise will include random figures (9 types), figure keyrings, doll keyrings, tin badges, photo cards, stickers, and photo card phone straps.

Starting July 21st, the collaboration merchandise will also be sequentially released on KakaoTalk Gift, Emotion Castle Store, GS25 (via the Our Neighborhood GS app and select stores like GS Gangnam Branch, Incheon Airport T1 West, T2 Departure), and major hypermarkets including E-Mart, Lotte Mart, and Homeplus.

Both companies explained that this ‘Teenieping X Hearts2Hearts’ collaboration is more than just a product launch; it’s a new beginning for diverse collaborations applying the OSMU (One Source Multi Use) business model. Furthermore, they announced plans to release additional follow-up collaborative content featuring ‘Teenieping X Hearts2Hearts’ through both companies’ social media channels.

An official from SAMG Entertainment stated, “This collaboration, which combines the worldviews of an animation IP and a human IP, will set a new standard in the K-content field and be a special partnership. Going forward, we will maximize the value of Korean content by sharing each other’s fandoms and expanding globally.”