SAMG Entertainment Signed MOU with Korail Retail to Utilize IP ‘Catch! Teenieping’

– SAMG Entertainment and Korail Retail signed MOU for utilizing IP ‘Catch! Teenieping’
– Creation of ‘Catch! Teeieping’ experiential space within railway platforms… Exclusive merchandise to be sold

South Korea’s leading intellectual property (IP) ‘Catch! Teenieping’ collaborates with mobility service leading company Korail Retail introduce the integration of characters and mobility services.

SAMG Entertainment (CEO Kim Suhoon) announced on the 2nd of this month that they have signed a business agreement (MOU) with Korail Retail (CEO Kim Young-Tae) and discussed various cooperation plans utilizing the IP ‘Catch! Teenieping’.

This MOU focuses on the convergence of K-animation and railway mobility business, where both parties agreed to utilize their resources and networks to promote K-content and create new experiential spaces.

Specifically, SAMG Entertainment and Korail Retail will unveil a multi complex building combining IP character and railway mobility platforms. From May 1st to 12th, they plan to present ‘ Teenieping Station in Busan’ at Busan Station. ‘Teenieping Station in Busan’ will be a multi complex building combining character experiences and consumption.

Furthermore, SAMG Entertainment plans to develop limited edition ‘Catch! Teenieping’ merchandise exclusively available at Korail Retail’s ‘Storyway’. At ‘Cafe Storyway’, they will develop and sell collaborative merchandise featuring ‘Catch! Teenieping’.

The ‘Catch! Teenieping’ series, launched by SAMG Entertainment in 2020, is a mega IP with a kids fandom of over 2 million only in South Korea. Since its launch, ‘Catch! Teenieping’ has continuously set new records for kids IP, with accumulated sales of 150 billion won, surpassing a TV viewer rating of 26%, and ranking first in domestic and international streaming services within three years. In December of 2023, it won the Presidential Award at the Korea Content Awards, solidifying its position as the overwhelming top character.

An official from SAMG Entertainment stated, “Through this collaboration with Korail Retail, we will not only expand the ‘Catch! Teenieping’ domestic fandom but also increase interactions with global fandom visiting Korea,” adding, “As the leading kids entertainment company in South Korea, we will strive to provide various contents in daily life as well.”