SAMG Entertainment, Surpassed 5% Viewer Ratings. The Products Also Received Kidults’ attention.
– <MINIFORCE SUPER COPS> Achieved Record-Breaking 5% Ratings, Marking Success
– Ranked 3rd Among Popular Programs from December to March. Recorded High Viewer Ratings Across Both Boys and Girls
– Merchandise Also Received Warm Responses from Kidult. Scheduled for China Launch in the Second Half of the Year
SAMG Entertainment’s <MINIFORCE SUPER COPS> has continued its success, surpassing a 5% viewership rating and extending its popularity beyond kids’ fandom to the kidult(an adult who likes doing or buying things that are intended for children). Plans are underway to launch the show in China in the second half of this year to expand its global fan base.
On the 13th, SAMG Entertainment announced that <MINIFORCE SUPER COPS> achieved a viewership rating of over 5% (according to Daekyo Children’s TV).
Since its regular broadcast began in November last year, the viewership of <MINI FORCE SUPER COPS> has steadily increased. It has consistently recorded high viewership rates across both boys and girls aged 3 to 6, a significant achievement for a kids’ animation, as anything surpassing 1% is considered a hit intellectual property (IP).
Benefiting from this popularity, from mid-December to early March, <MINIFORCE SUPER COPS> ranked third popular series among the programs airing during the same period (based on boys aged 3). This is a remarkable achievement among major boys’ series.
The products are also gaining attention from fans. This season, <MINIFORCE SUPER COPS> introduced collectible toys to bring new joy to the fans. The “Headcop,” a toy that transforms into a robot, maximizes the joy of collection and display, looking like a trophy.
The collectible traits integrated into the merchandise <MINIFORCE SUPER COPS> are beloved enthusiastically not only by children but also by the kidult. The products based on the content and IP has been praised for demonstrating the high quality of the IP.
In particular, the show’s combined robot, “Justice Titan,” achieved the top spot in the kidult category of the largest domestic kidult shopping mall, “Fun Shop,” shortly after its release. It continues to garner high interest among kidult collectors, being featured by famous influencers and consistently supplied to kidult specialty stores.
An official from SAMG Entertainment stated, “Justice Titan” is receiving a significant response from the expanding kidult, with supplies being made to kidult specialty stores more than five times.” They further stated, “With the confirmation of the launch in China in the second half of this year, <MINIFORCE SUPER COPS> will continue to expand its global fandom with its high quality.”