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“Falling for me”… SAMG Entertainment’s Fashion Doll ‘Lulupop’ Collaborates with YooA (from K-pop girl group called ‘Oh My Girl’)

  • – SAMG Entertainment Launches Season 2 of Fashion Doll ‘Lulupop’ with ‘The Party’
  • – Collaboration with YooA (Oh My Girl) to Meet Fans through Music, TV Commercials, and Short-Form Content

SAMG Entertainment’s Fashion Doll Brand ‘Lulupop’ makes a comeback with Oh My Girl’s YooA. SAMG Entertainment is launching the second season of ‘Lulupop’ titled ‘The Party’ and embarking on full-fledged activities, as announced on the 16th.

‘Lulupop’ is SAMG Entertainment’s fashion doll brand that follows the concept of K-pop, recognized globally. It releases music like real idols and engages with fans both online and offline through 2D and 3D animated music videos (MV), short-form content, and real-life doll content.

The theme for this season of ‘Lulupop’ is ‘The Party,’ featuring a total of five party concepts, including a masquerade ball, delivering a cute, charming, and vibrant tone.

By coordinating fashion items for the main character dolls according to each party concept, fans can experience the sensation of attending an actual party. Additionally, the ‘Lulupop The Party Mini’ merchandise, which contains 12 random characters, stimulates fans’ collecting desires.

This season especially features YooA from ‘Oh My Girl’ as the main model for ‘Lulupop The Party.’ YooA, who is beloved for her doll-like appearance, meets fans through music, TV commercials, short-form videos, and more.

Earlier on the 13th, ‘Lulupop The Party’ released the music title “Falling for Me,” featuring YooA as the main model, gaining the attention of K-pop fans. The lyrics convey a message of pursuing dreams with confidence, making it relatable to children and teenage girls.

Suhoon Kim, the CEO of SAMG Entertainment, stated, “Unlike other fashion dolls, ‘Lulupop’ is a doll brand from SAMG Entertainment with a solid concept of K-pop.” He added, “Just as K-pop is loved in the global market, ‘Lulupop’ will also actively expand both domestically and internationally.”