More than 4 million toys sold in 2 years since the launch of SAMG’s brand “Catch! Teenieping”
- – Sale records exceed 4 million so far ever since the release of season 1 toys in April 2020, and expect to see increase in sales as its subsequent seasons follow
- -‘Sale records rise’ to dispel market as the very first ‘collection toys for infants’ product designed in Korea
- – Confirmed to export to Japan and China in early near year, the Asia’s largest character market, and “Catch! Teenieping” will expand its worldwide fandom for kids
SAMG Entertainment (CEO Suhoon Kim, hereinafter SAMG) announced on the 16th November 2022 that the toys of its global popular CGI animated TV series “Catch! Teenieping” has sold more than 4 million toys since the launch in April 2020.
“Catch! Teenieping”, a CGI animated TV series, first released by SAMG on KBS 2 (Korean Broadcasting System) in March 2020, and has become the ‘national representative’ kids content IP (Intellectual Property) that is currently attracting audience in the global kids’ market, including China.
“Catch! Teenieping” toys have been released every year simultaneously as the new season launches, since it started selling in April 2020. Season 3 “Catch! Teenieping” toys, which was released in October this year, continues to have high sales record mainly on major online and offline distribution platforms, recording more than 4 million toy sales as of November. 2022.
December being the peak season for the toy market, the sales are expected to record the highest ever especially during Christmas and year-end seasons. Furthermore, Season 3 has a higher viewer rating compared to the first episode, and as the fandom has already been formed from Season 1-2, it is expected to record more than twice the sales of toys compared to last season.
SAMG plans to start selling toys in the global kids’ market next year. Earlier this year, it established a local subsidiary in China and secured direct production and distribution channels for contents and merchandises using “Catch! Teenieping” IP. Partnership with Sony Pictures Entertainment has been signed and disclosed this month and planned to introduce various merchandises, including toys, in the Japanese market starting next year.
SAMG CEO Suhoon Kim expressed that “The main target is estimated to be around 1.4 million infants aged 4 to 7 year olds, and the current record in sales of 4 million toys is the result that proves most infants in Korea are fans of “Catch Teenieping”” Mr. Kim added that at first the industry showed much doubt in competing toys in the infant toy market as it is a difficult market to penetrate. However, the great content, along with high-quality products dispelled market concerns all together. This IP will dominate and become the representative K-character by exporting to the Japanese and Chinese markets, who are the major players in the character markets across Asia and the world.