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SAMG & LG U+ Co-Promotes Kids Character IP Business

  • – SAMG Attracts Strategic Investment from LG U+
  • – Will collaborate on ▲Kids video platform ▲Development of IP-based smart teaching aids ▲Production of Feature Animation ▲Large theme park, etc.
  • – “Looking forward to the synergy of both companies’ strong kids contents business… Will combine powerful platforms with global IP to create results that will be recognized worldwide.”

SAMG Entertainment (CEO Suhoon Kim, hereinafter SAMG) announced on the 19th that it will jointly promote the ‘Kids Character IP Business’ with LG U+ (CEO Hyunsik Hwang).

SAMG attracted strategic investment from LG U+, planning to launch a variety of kids content businesses by 2023, such as ▲ Kids Video Platform, ▲ Development of a smart teaching aids based on character IP, ▲ Joint investment in animation and theme park.

First, SAMG plans to launch a kids video platform within this year and introduce its kids animation series and short form contents. Additionally, various kids content will be introduced to the platform and will be expanded to smart TV services in the future to provide its brands to the global market.

Both companies will also jointly develop products and services using their character IP. Smart teaching aids will be developed based on SAMG’s popular characters, and LG U+’s original characters like ‘Yupi’, ‘Holeman’, ‘Mooner’. These character teaching aids will be sold through both companies’ on-line and off-line stores. They are also planning to discuss joint investments in the construction of a large theme park, and the production of feature length animation for theaters.

“SAMG is a company with a very high global influence as it has accumulated 28 billion views on China’s representative video platforms such as Tencent, Youku, and Iqiyi. SAMG also has 36 million subscribers on YouTube channels,” said Deokjae Lee, executive director of LG U+. CEO of SAMG Suhoon Kim said, “We are happy that the two companies will be able to work together to create synergy in the strong kids content business with LG U+’s powerful content platform and SAMG’s global content IP.”