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SAMG Acquires Game Developer ‘ENTEREAL’ “Strengthening the Digital Content Business”

  • – Entereal has experience and technology in developing AR-based Internet of Things (IoT), which will help speed up the digital transformation of IP (Intellectual Properties) contents.
  • – “The digital transformation of IP is the heart of Value Expansion of contents… We will expand the digital content ecosystem with SAMG’s popular brands.”

SAMG Entertainment, which produced the popular Kids IP “Catch! Teenieping,” will strengthen its digital content business with the acquisition of a game developer company.

SAMG Entertainment (CEO Suhoon Kim, hereinafter SAMG) announced on the 17th that it has completed the acquisition of “Entereal (CEO Moonsoo Jang), a game developer that develops various platform games for PC, mobile and arcade.

Founded in 2014, Entereal has experience and expertise in developing augmented reality (AR)-based Internet of Things (IoT), and based on this, it has produced popular global content such as digital dart machine “Dart Eye.” In March this year, SAMG’s popular IP “Catch! Teenieping” was developed to the arcade game “Catch! Teenieping Magic Match” by Entereal.

SAMG plans to speed up the digital transformation of its intellectual property (IP) contents with the acquisition of Entereal. SAMG’s representative IP “Miniforce”, which is gaining the highest popularity in China, is now being 100% produced with a game engine, which allows it to be quickly converted to other digital contents like games. In addition, SAMG plans to speed up the conversion of popular IP “Catch! Teenieping” and “Superdino” to digital contents and continue to expand its game and digital entertainment business.

Suhoon Kim, CEO of SAMG, said, “As seen in the case where Bandai, a global IP company, merged with Namco, a game company, and grew into a company with a market capitalization of 20 trillion won, the digital transformation of IP is the core of expanding content values. We decided to acquire Entereal to build a fast digital conversion system for our own contents and develop various entertainment business models”. He added, “In the future, SAMG will expand the digital content ecosystem so that all popular IPs of SAMG can be met and enjoyed faster with various digital contents.”