SAMG launches a new IP globally with ‘DeA Planeta’, one of the largest media companies in Europe

– Signed a global content business contract for the new animation “SUPERDINO.”

– DeA Planeta will develop Media, License, and Merchandising business for SAMG’s IP, utilizing its existing global content distribution network.

– “From planning to production, it’s targeting to be a global show…” “We will strengthen our position as a global content company with various ‘Mega IPs’.”

SAMG Entertainment (CEO Suhoon Kim, hereinafter SAMG) announced on the 24th that it signed a global business partnership agreement with DeA Planeta Entertainment (hereinafter Planeta), which is one of Europe’s largest publishing and media companies. SAMG and Planeta will introduce a new animation brand “SUPERDINO” to the world.

“SUPERDINO” is a pre-school targeted animation produced and aimed to the global market since the two companies signed a “Joint Development MOU for pre-school projects” in 2019. The new work features exciting episodes of the dinosaur rescue team. Rex Team’s “Deano,” “Cera,” “Harry,” “Ben,” “Windy,” and the genius human girl Joy rescuing dinosaur friends in danger.

Starting with the first launch of “SUPERDINO” in Korea on March 27 and launching it in China in the first half of the year, SAMG will start its global business. Planeta plans to unveil “SUPERDINO” in Europe, North America, and Latin American markets with its content distribution networks, and launch a Media, License, and Merchandising business for SAMG’s IP (intellectual property).

Planeta, a Gruppo Planeta company, which owns IP business rights for world-class content such as ‘Shrek’ and ‘Kungfu Panda’, has recently rebranded its name to DeA Planeta Entertainment and expanded its business widely including NFT and Metaverse in order to expand its content business capabilities in the global market.

“SUPERDINO is a next-generation IP that has elaborately completed the entire process from planning to production targeting global markets, with Sunac Group, a Chinese real estate conglomerate”, said Suhoon Kim, CEO of SAMG. “We will successfully settle new content on the global stage this year with DeA Planeta, a global media company.”

Diego Ibáñez Belaustegui, the Chief Brand Officer at DeAPlaneta, says, “SAMG Entertainment is a truly modern entertainment company that brings together creative, commercial and product design capabilities. This fact has allowed them to create, for many years, benchmark IPs reinforced by their own innovative toy lines. With “Superdino,” we inaugurate a new stage that is perfectly in tune with the founding of DeAPlaneta Entertainment and reinforces our presence in Asia.”

This big collaboration between SAMG and Planeta are getting attentions not only from Korea, but also in global markets. Variety, a media magazine being published in 84 countries recognized by global entertainment business news, reported in-depth the signing of the partnership and focused on ‘K-animation’ “SUPERDINO” as the next-generation content that will continue the craze for K content. In addition, “Catch! Teenieping,” SAMG’s flagship IP, will be introduced as a notable K content by ProSieben, a large German broadcaster this year, drawing keen attention to SAMG’s global moves in the future.