SAMG signed a China business partnership for the animation “Bread Barbershop”

– On the 7th, SAMG signed an agreement with Monster Studio, the production company of “Bread Barbershop,” and began working on entering the Chinese market.
– Planned to enter major platforms and promote licensing businesses, with a distribution networks of Chinese partners.
– “Building a new B2B business model that applies SAMG’s know-how to third-party IPs… We will expand global competitiveness and corporate value”

SAMG Entertainment (CEO Suhoon Kim, hereinafter SAMG) announced that it signed an agreement with Monster Studio (CEO Jihwan Jung) to enter the Chinese market for the popular animation ‘Bread Barbershop’.

Bread Barbershop, which was first introduced in 2019 as a representative popular animation of Monster Studio, was ranked in the top 10 in Netflix’s global TV show category. Season 2, which was launched last year, is forming a global fan base by ranking first place in Kids category in Korea, and the Top 10 in the North America Kids category on Netflix.

SAMG plans to discover local competent partners in China and secure a content distribution network first so Bread Barbershop can successfully enter the Chinese market. In addition, it plans to increase the content exposure in connection with new media platforms such as Tencent and iQiyi, while conducting toy and licensing businesses with the IP by stages. SAMG plans to continue discovering Korean content IPs with great potential targeting global markets, starting with successful business of Bread Barbershop in China.

Since SAMG first introduced the “Miniforce” series to China market in 2016, it has achieved more than 28 billion cumulative views so far, continuing to break a new record. Last year, SAMG’s other brand “Catch! Teenieping” series was also quite successful in the Chinese market, proving its outstanding business capabilities again.

Jihwan Jung, CEO of Monster Studio, said, “As the popularity of Bread Barbershop is increasing in the global market, we have high expectations for entering into China market, where the kids content industry is growing, we will use this opportunity to strengthen the content power of Bread Barbershop.” SAMG CEO Suhoon Kim said, “SAMG successfully launched IPs such as ‘Miniforce’ and ‘Catch! Teenieping’ in China, and has established a new B2B business model.” “We will actively cooperate to have global competitiveness and expand corporate value along with the successful entry of Bread Barbershop into China through SAMG’s business platforms.” he said.