ANIPEN-SAMG Entertainment signs an agreement (MOU) for business cooperation and content development, based on New IP

Anipen and SAMG Entertainment (formerly SAMG Animation) made an announcement on the 6th that they have signed a business agreement (MOU) to cooperate in developing contents and platforms using new IP .

Anipen is a promising IT company that has developed augmented reality-based interactive contents authoring technology and cooperated with famous domestic and foreign companies. Through this agreement, SAMG Entertainment plans to introduce its CGI animated digital idol to users to play, to experience and to communicate with deep learning technology.

In particular, Anipen will apply “Global K-POP Digital Content, ” to the Metaverse platform, which is being developed based on the accumulated ▲ AR content producing technology, ▲ Extended Reality (XR) content producing technology, ▲Deep Learning technology.

“, a kids-type Metaverse platform developed with SAMG Entertainment’s representative animation , has already recorded 2.5 million downloads in three months after its launch. In addition, AR games developed with augmented reality (AR) technology are also about to be released. AR plans to link SAMG Entertainment’s off-line character products to help users who love have more fun and exciting experiences, and the MOU is expected to help develop a Metaverse platform that provides a rich user experience which Anipen is oriented for.” said Jeon Jae-woong, CEO of Anipen.

“We are already sharing our know-how in success through various collaborations with Any Pen,” said Kim Soo-hoon, CEO of SAMG Entertainment. “Based on this stronger partnership, digital idol metaverse will introduce unique K-POP content for teenagers to the global market by utilizing synergy between the two companies, including online and product links, augmented reality, expanded reality, and deep learning technology.”