SAMG Animation changed its name to SAMG Entertainment.

Amid the growing influence of digital platforms such as Metaverse, SAMG Animation, Korea’s leading 3D animation studio, has changed its name and started to become a global content entertainment company.

SAMG animation (CEO Suhoon Kim) officially announced its new corporate name, ‘SAMG Entertainment (hereinafter referred to as SAMG), and unveiled its new logo at the same time on the 21st.

Established in 2000, SAMG has written a new history of 3D animation in Korea over the past 20 years, creating popular animations such as the “Mini Force” series, which has set a record of 23 billion views on video platforms in China and 10.7 billion views on YouTube, as well as the “CATCH! TEENIEPING” and “Miraculous: Tales of Ladybug and Cat Noir”.

Starting with the announcement of the corporate name, SAMG plans to move beyond the nation’s top 3D animation studio, to a digital platform-based content entertainment company and expand its digital content business area in order to launch an IPO within two years.

First of all, in the first half of this year, the company plans to launch a video platform that utilizes SAMG’s own content to increase accessibility and identify market trends through big data analyzed through the platform to discover new digital content and business models.

In the second half of the year, it will launch ‘K-POP Fashion Doll Digital Idol’, which combines the ever-expanding metaverse trends and K-POP concept. New concept digital idol, targeting teenagers, which will be introduced for the first time from SAMG, plans to secure global fandom by carrying out various activities such as releasing fashion dolls and developing its own contents as well as music releases.

SAMG CEO Suhoon Kim said, “We decided to change our name and become a global digital content company based on our unique 3D animation technology and digital DNA.”

On the other hand, SAMG plans to enter the global market for the nation’s No. 1 girl’s animation “CATCH! TEENIEPING” in the second half of this year, following which is continuing its overseas success. It also plans to introduce character-based non-face-to-face educational content through its own platform, such as “AR content for infants and children with Mini Force,” which is applied with the latest augmented reality technology.