“New leap for “Catch! Teenieping” brand from SAMG Entertianment…Creating new history for K-Animation”

• – ‘Mega IP’ of “Catch! Teeniping”Season 4 from SAMG Entertainment will launch this coming September

• – Franchise branded movies of “Catch! Teenieping” will be in three-part…premiere first movie next year

• – Suhoon Kim (CEO) remarked “Catch! Teenieping” branded business begins now…Bringing a new paradigm

The representative K-animation ‘Catch! Teenieping’ is embarking on its second leap forward. It presents a new business paradigm that expands the kids’ fandom into a family fandom while showcasing aspects that other kids Intellectual Properties (IP) haven’t explored.

SAMG Entertainment (Represented by Suhoon Kim, hereafter SAMG) announced on the 19th that ‘Catch! Teenieping’ Season 4 will be launched in September. Additionally, they plan to release a three-part franchise movie edition of ‘Catch! Teenieping’ from next year, one part at a time.

The fandom growth continues, with ‘Catch! Teenieping,’ initially targeting 4 to 7-year-old girls, now gaining popularity among boys as well. It has shattered the conventional kids’ animation formula, which was divided into boys and girls segments.

SAMG plans to expand ‘Catch! Teenieping’ into a global family IP by sequentially releasing the three-part theatrical edition. The franchise movie of ‘Catch! Teenieping’ will be produced as content that can be enjoyed by both children and families. It will be used as a stepping stone to expand the ‘Catch! Teenieping’ fandom from kids to family.

Through ‘Catch! Teenieping,’ SAMG aims to present a new paradigm in the character IP business. They will strengthen their business model (BM) based on blockbuster IPs, generating related sales in toys, fashion, food and beverage (F&B), and offline spaces.

Initially, the animation series will be utilized to stably generate revenue from toys, fashion, F&B, and more. The three-part franchise movie will be integrated with offline space operations, allowing families to experience the animation spaces from the theatrical edition in real-life, providing content that everyone can enjoy. This will form a value chain that encompasses ‘Content – Offline Space – Merchandising (MD).’

SAMG emphasized that they have completed preparations for expanding the target and worldview of ‘Catch! Teenieping.’ With the launch of Season 4 and the franchise movie, they will now actively develop new businesses that have been prepared until now.

Suhoon Kim, CEO of SAMG Entertainment, stated, “The new business model utilizing ‘Catch! Teenieping’ has been in the preparation stage so far, and now it will officially begin. With Season 4 and the theatrical edition as a starting point, we will present a new kids’ content paradigm that combines toys, F&B, and offline spaces.”