“The Incident Approaches Chu Chuu~ Chu!”SAMG Entertainment x SM Entertainment, New Teenieping Characters of ‘Aespa’ and ‘Hearts2Hearts’ Appear!

– Aespa and Hearts2Hearts Reborn as Teenieping Characters… Collaboration to Be Released Sequentially in June, Aligned with Comeback
– From Collaboration Content to Merch and Pop-up Stores… Both Companies’ OSMU Strategy Aims Squarely at Global MZ Fandom

SAMG Entertainment and SM Entertainment launch major IP collaboration with Aespa and Hearts2Hearts, featuring New Teenieping Characters. SEOUL, South Korea – Global IP content company SAMG Entertainment Co., Ltd. (SAMG Entertainment) is officially launching a significant IP collaboration with leading K-POP powerhouse SM Entertainment (SM Entertainment), featuring their artists Aespa and Hearts2Hearts. This partnership will see SM Entertainment’s artists transformed into characters within SAMG Entertainment’s flagship IP, “Catch! Teenieping,” with various content and merchandise set to be released sequentially starting in June.

This collaboration reinterprets each member of Aespa and Hearts2Hearts as characters within the Teenieping universe. The first to be unveiled, “Teenieping X Aespa,” will feature two new character types, each designed to match the unique personalities of the Aespa members. These “Teenieping X Aespa” characters are slated for official release through both companies’ social media channels around Aespa’s comeback on June 27th. Following this, the “Teenieping X Hearts2Hearts” collaboration characters are also expected to be revealed in June. The collaboration is anticipated to expand into various areas, including related content and merchandise.

This partnership between the two companies goes beyond simple content and merchandise production, evolving into a comprehensive OSMU (One Source Multi-Use) strategy that encompasses content, IP, music, and merchandise. Through this collaboration, SAMG Entertainment aims to significantly broaden the age range of its IP utilization, extending from its primary target of 4-7-year-old children to the MZ generation. Furthermore, the company plans to actively expand into the Northeast and Southeast Asian markets, primarily targeting domestic fandoms.

A representative from SAMG Entertainment stated, “This collaboration with Aespa and Hearts2Hearts will serve as another bridgehead for SAMG’s representative IP, ‘Catch! Teenieping,’ to expand into a global character that appeals to all generations.” They added, “Even after the release of music videos and other content, we plan to continuously present new content through both companies’ social media channels to expand engagement with the fandom.”