Teenieping Heads to Hyundai’s NEXO in Expanded Interactive Collaboration

SAMG Entertainment (CEO Suhoon Kim), the global IP content company, is continuing its collaboration with Hyundai Motor Company for a second consecutive year, expanding the IP into a mobility-based experience.

The two companies will co-host an interactive exhibition, “Youth Adventure 2026,” from May 1 to August 2 at Hyundai Motorstudio Goyang and Hyundai Motorstudio Busan. The program combines storytelling and technology to create a hands-on experience for visitors.

This year’s exhibition focuses on introducing hydrogen energy and hydrogen mobility in an accessible and engaging way through the Catch! Teenieping universe. Built on the strong recognition of the IP, the experience is designed to help visitors naturally understand the basics of hydrogen energy and fuel cell vehicles, while appealing to both families and younger adult audiences.

The exhibition is structured around a narrative-driven journey. Visitors begin with a 10-minute spin-off film, “Heartsping’s Hydrogen Car Rescue Mission”, featuring the Hyundai NEXO. The storyline then continues throughout the exhibition space, where visitors can take part in interactive programs that bring key concepts from the film to life.

Through hands-on zones and participatory activities—including sustainability-themed programs such as “Ooho Ball”—visitors can explore hydrogen energy concepts in a more intuitive way.

Additional on-site programs include a sing-along concert on Children’s Day (May 5) and the “Catch! Teenieping Drive” experience, which allows visitors to test ride the NEXO through July. The exhibition also features an 11-item merchandise collection, including toys and automotive-themed products, along with Teenieping-themed desserts available at the venue cafe.

The collaboration reflects a broader effort to expand how the IP is experienced, moving beyond licensing into space-based and experiential formats. While last year’s project centered on a spin-off film combined with exhibition elements, this year’s edition more closely integrates the storyline with the physical visitor journey.

SAMG Entertainment has been expanding partnerships across industries including mobility, sports, and retail as part of its broader IP business strategy. The company aims to strengthen its position as a multi-generational IP brand through these collaborations.

A SAMG Entertainment representative said, “We hope this exhibition will offer an engaging experience for both younger audiences and families. We will continue to explore opportunities to expand our IP through collaborations across different industries.”

Hyundai Motorstudio Goyang operates from 9 a.m. to 8 p.m., while Hyundai Motorstudio Busan is open from 10 a.m. to 8 p.m., with the Busan venue closed on the first Monday of each month. Major programs require advance reservations via the official website.