SAMG Entertainment Brings ‘Wish Cat’ to LG Twins Brand Days Event

SAMG Entertainment (CEO Suhoon Kim), the Global IP content company, is partnering with the LG Twins, the reigning 2025 Korean Series champions of the Korea Baseball Organization (KBO), for a special Wish Cat collaboration during the 2026 season.

The companies will host Wish Cat Brand Days from June 9–11 during the LG Twins’ three-game home series at Jamsil Baseball Stadium in Seoul. As part of the event, Iemeow, the lead character from the Wishcat franchise, will throw the ceremonial first pitch on June 11. Fans will also be able to experience a variety of Wishcat-themed activations throughout the stadium during the series.

The collaboration is built around the theme “Magical Moments Where Wishes Come True”, inspired by the universe of SAMG Entertainment’s animated series Wish Cat Magic Card. The event’s key visual reimagines the franchise’s five feline characters as LG Twins players.

A range of fan-focused programs will be available throughout the event. Special-edition tickets, themed photo zones and a dedicated pop-up store will offer visitors exclusive Wishcat experiences. The pop-up store, located in the stadium’s outfield area, will feature co-branded merchandise including jerseys, caps, towels, T-shirts, bags, pouches and keyrings. Fans will also have access to Wishcat-edition random player photo cards available exclusively at the venue.

The partnership forms part of SAMG Entertainment’s broader strategy to expand offline fan engagement initiatives by connecting character IP with live sports experiences. Through integrated merchandise, activations and on-site events, the company aims to create new opportunities for fandom engagement beyond traditional content platforms.

Wish Cat Magic Card is a 3D animated fantasy series that follows the story of Iemeow, a mysterious cat who falls into the human world, and a girl named Anna. Expanding on the original Wish Cat universe, the series introduces magical-girl themes and enhanced action elements that have resonated with audiences.

“Through our previous collaborations between Catch! Teenieping and various sports organizations, we have seen strong fan engagement and significant growth potential in combining character IP with live sports experiences,” said a SAMG Entertainment representative. “Our partnership with the LG Twins represents another step in strengthening our licensing business and expanding our offline IP initiatives through fandom-driven experiences.”