“SAMG Entertainment Launches ‘Teenieping World in Pangyo’… Will Provide a New Content Experience”

• – First Urban Character Themed Space in Korea, ‘Teenieping World in Pangyo,’ Grand Opening on December 15th
• – Comprising a Total of 700 Square Meters, Including Media Exhibition Hall, MD Shop, Dessert Cafe, and 5 Other Themed spaces
• – SAMG Entertainment: ‘Teenieping World’ Launching Marks a Leap into a Comprehensive Family Platform

SAMG Entertainment (CEO Suhoon Kim, hereafter SAMG) has opened ‘Teenieping World in Pangyo’ and is making a leap as a family platform company.

On the 15th, SAMG announced the grand opening of ‘Teenieping World’ at Parnas Mall in Pangyo, Gyeonggi Province. It marks the first large-scale urban-themed space based on characters in South Korea.

Covering an area of about 700 square meters, ‘Teenieping World’ is composed of five spaces, including ‘Teenieping Universe (exhibition hall),’ ‘Magic Wardrobe (Princess),’ ‘Teenieping Croissant,’ ‘Teenieping Lunchbox,’ and ‘Teenieping Store.’ It provides fans with immersive and exciting experiences by bringing to life spaces seen in the animation, such as ‘Harmony Village’ and ‘Jewel Forest.’

Unlike ordinary kids’ cafes with no specific themes, ‘Teenieping World’ stands out by combining a narrative to experience the content universe in real life. Designed for both children and parents, ‘Teenieping World’ allows families to explore the ‘Teenieping Universe’ together or enjoy desserts while experiencing the ‘Catch! Teenieping’ World.

SAMG plans to accelerate its leap as a family platform following the opening of ‘Teenieping World.’ The platform will be utilized to strengthen the interaction between content and fandom, providing a special experience not only for children but also for parents. SAMG aims to expand its fandom by offering new content experiences through story-driven exhibitions, goods, desserts, etc., that traditional kids’ IPs have not showcased.

In the long term, SAMG is considering overseas expansion of the location-based business based on the ‘Teenieping World’ model. SAMG explained that discussions with various partners are underway to enter the location-based business in overseas markets where ‘Catch! Teenieping’ fandom has formed.

Suhoon Kim, CEO of SAMG Entertainment, stated, “With the opening of ‘Teenieping World,’ SAMG Entertainment will leap into a family platform company that presents a new paradigm in kids’ entertainment business.” He added, “Based on our strong IP producing capabilities, we will not only develop and distribute MD related to IPs but also design spaces for consuming content, building SAMG Entertainment’s unique content ecosystem.”