SAMG Entertainment, ‘Catch! Teenieping’ launches Shilla Duty-Free shop…targeting even the foreign tourists

• – SAMG Entertainment’s own brand ‘Emotion Castle’ launches Shilla Duty-Free Shop’s online shops

• – Popular 33 products, along with ‘Surprise Random Box’ are sold

• – Aiming to launch not only online platforms, but also the offline, on-site shops

SAMG Entertainment (Represented by Suhoon Kim, hereinafter referred to as SAMG) is embarking on targeting foreign tourists through its grand launching of Shilla Duty-Free shop with “Catch! Teenieping” products.

SAMG announced on the 5th that they have completed the launching of their own brand ‘Emotion Castle’ into Shilla Duty-Free shops’s online platform and will commence the sales of “Catch! Teenieping” toys and products.

33 most popular products from “Secret Surprise Box’, ‘Heartsping House’, plush toys from ‘Catch! Teenieping’ brand are sold on Shilla Duty-Free online shop platform. The products are offered at more competitive prices compared to offline retail platforms such as supermarkets which should attract more customers.

The strategy to offer merchandise (MD products) through Shilla Duty-Free shop’s online platform is to attract both domestic and foreign customers, and it is SAMG’s very first attempt to provide products through this type of channel.

Covid19 ban has been lifted, which results in the vast number of tourists visiting Korea increasing by 379% in February, compared to the same period previous year. This will allow a wider range of customers to be exposed to ‘Emotion Castle’ products. 

Starting with the launching of an online shop platform, SAMG aims to launch offline, on-site shops in the near future.

An official associate from SAMG has commented, “Starting with Shilla Duty-Free shops launch, this has opened opportunities to launch ‘Emotion Castle’ brands to be launched in other duty-free shops to sell various MD products”. This will enable to engage and expose not only domestic customers but also foreign customers too.