SAMG Entertainment “Twinkle Catch! Teenieping” ranks #01 in China’s biggest OTT Platform
- – “Catch! Teenieping” Season 2, ranked #1 in the chart just one day after launching across the 4 major OTTs in China… A fandom is forming at a rapid pace
- – Scheduled to be released sequentially on major domestic animation TV channels following the release of major OTT platforms
- – “Bigger marketing startegy for the Lunar New Year in 2023…SAMG Entertainment will secure consistent sales in a short period of time through its Chinese subsidiary.”
SAMG Entertainment (CEO Suhoon Kim, hereinafter SAMG Entertainment) announced their own Intellectual Property (hereinafter IP) 3D animation ‘Twinkle Catch! Teenieping’ has ranked #01 after launching on the biggest OTT platforms across China.
The series “Twinkle Catch! Teenieping” launched across 4 major OTT platforms across China ▲Youku ▲Tencent ▲IQIYI ▲Mango on 29th Dec. 2022. Shortly after its release, the series ranked #01 in top charts and real-time trending content rankings on Youku and iQiyi.
“Twinkle Catch! Teenieping” has recorded more than 100 million cumulative views since its first release on the Chinese OTT platform, which has topped the previous record three times more views back in 2021 launching of season 01 “Catch! Teenieping”. Current number of paid subscribers to three OTT channels – Youku, iQiyi, and Tencent – is 30% more than Netflix’s global subscriber count (230 million), “Twinkle Catch! Teenieping” Season 2’s achievements in China are expected to continue to expand.
After the successful release of SAMG Entertainment’s very own “Twinkle Catch! Teenieping” on various OTT platforms across China, the series is expected to be aired on ‘Jin Ying Cartoon’, one of China’s top 10 popular animation channels. The time slot has been scheduled for the prime time (19:30-20:00) and will be aired two episodes a day. In addition to this, the main animation channels ‘JIAJIA Cartoon’ and ‘Beijing Kaku Cartoon’ will start airing, too. The goals to achieve greater market across Chinese kids’ content market has been already targeted.
An associate from the official SAMG Entertainment’s Chinese partner, WOWDADI said, “’Catch! Teenieping’ has shown good scores in China in 2021! I’m happy to be able to show season 2 consecutively following season 1 of ’Catch! Teenieping’”. As the Lunar New Year is approaching near, known to be the biggest holiday in China, “Catch! Teenieping” brand will be expected to show explosive response from the viewers and customers.
Suhoon Kim, CEO of SAMG Entertainment, said, “Our animation IP has proven its competitiveness several times in the Chinese market beyond Korea. The ‘Miniforce’ series overcame the difficulties that the market faced, and was selected as one of China’s top 10 kids’ brands.“ ’Catch! Teenieping’ ranks at the top of the domestic OTT platforms in China and is rapidly expanding its fandom in China. He concluded that “Production and distribution of more products through the official local Chinese partner will tap into bigger markets – audience, users and customers. As the new season of “Catch! Teenieping” launches, the aggressive marketing strategies will be applied to maintain and increase the sales records.”