SAMG Launches Kids Fashion Brand ‘Emotion Castle Kids’

• – Kids fashion and cosmetics using <Catch! Teenieping> IP are released… F/W lineup to celebrate launching of the brand

• – Sold on major online channels and SAMG’s official online store ‘SAMG SHOP’ with various promotions

• – “SAMG will introduce various services that allow children to expand their play experience with all their senses.” 

SAMG Entertainment (CEO Suhoon Kim, hereinafter SAMG) announced on the 14th that it has officially launched its kids fashion brand “Emotion castle kids.”

“Emotion castle kids” is SAMG’s fashion-cosmetics brand and presents a variety of fashion and cosmetics products using its global popular animation Catch! Teenieping’s intellectual property (IP).

SAMG will unveil its F/W lineup with the launch of the ‘Emotion castle kids’ brand. The new F/W products will be kids’ fashion items such as dresses, sweatshirts, easy wear pants, skirts, costumes, and socks. In particular, it combines a variety of designs using the character concepts of ‘Heartsping’, the representative character of Catch! Teenieping animation, and the newly emerging character concepts of ‘Okeydokeyping’, ‘Nanaping’, and ‘Trueping’, so that children can enjoy various designs depending on the situation.

The released product will be sold on its official online store SAMG SHOP, Naver’s smart store channel “Mini Pang,” and “Kidikidi”. Various discount promotions will also be held to celebrate the brand’s launch. “SAMG is Korea’s leading kids’ content company that has built a number of strong kids IP lines and is rapidly expanding our business area using the ‘Power IP’”, SAMG CEO Suhoon Kim said. “The launch of Emotion castle brand is significant that it has launched an IP-based fashion-cosmetics business at the brand level, beyond just launching IP-based products. SAMG will keep introducing special services that allow children to feel, enjoy, and expand their play experience in the future.” he said.