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SAMG’s “Miniforce: Animaltron” topped the Youku, the largest VOD platform in China, in its launching week

  • – Since its China launching in 2016, ‘Miniforce’ brand has become an overwhelmingly popular… Following the Season 3 last year, this year’s Season 4 also topped the list immediately after its launch in China
  • – Launching promotion in Shanghai and Shenzhen will be held in the second half of the year to strengthen its brand power in China
  • – ‘Miniforce’ ‘Catch! Teenieping’ become highly sought out in China, “SAMG will give more fun to kids by diversifying business of its popular brands.”

SAMG Entertainment (CEO Suhoon Kim, hereinafter SAMG) announced on the 12th that animated TV series “Miniforce Season 4: Animaltron (hereinafter referred to as Animaltron)” reached the top of the popularity list for children in a week after its launch on China’s largest video platform YOUKU.

Animaltron is the fourth season of the global popular kids brand “Miniforce” series created and  produced by SAMG, and has been very popular at home and abroad since its first airing in Korea in September last year. In China, it debuted in August this year on YouTube, local OTT channels (Xiaomi, Skyworth, etc.) and IPTV nationwide, and proved its popularity in China by getting the first place in Youku’s “Children’s Popularity Ranking” in a week.

Since entering China in 2016, the Miniforce series immediately started to establish its popularity being the most beloved animation in the Chinese kids’ content market. In August last year, Miniforce Season 3 “Super Dino Power” ranked No.1 in viewer ratings and share on the local 10 animation channel “Jin Ying Cartoon,” and Miniforce brand was selected as the “China Top 10 License” along with prominent global brands such as ‘Harry Potter’ and ‘Frozen’.

SAMG will carry out various on-site events launching the new season in China. In the second half of the year, a Miniforce theme exhibition will be held in ‘The Place’ mall in Shanghai, and a toy exhibition will be held in Shenzhen.

SAMG CEO Suhoon Kim said, “The Miniforce Series has been evaluated as a Kids brand that has a great influence in the local content market as the season continues since its first entry into China in 2016. As the competitiveness of Miniforce brand has been proven in the Chinese market, the environment has already been ready to diversify the local content business” he said. “We will continue to give more fun and joy to consumers by introducing animation and toys as well as ‘realistic’ contents that children can have more tangible experiences.”