Skip to content
NEWS
NEWSROOM

SAMG’s ‘Metaverse’ brand LULUPOP launches the first official fan goods

  • – LULUPOP’s first idol group ‘DAISY’ fan goods with 4 SKU of ‘DAISY’ and 12 SKU of ‘mini DAISY’’
  • – Expanding the play experience by launching the exclusive online platform “ULUPOP World” simultaneously
  • – “Distinctive content that can be enjoyed both online and offline… targeting global teenagers”

SAMG Entertainment (CEO Kim Soo-hoon, hereinafter SAMG) announced on the 11th that it will release the first official goods of LULUPOP with its Metaverse Worldview.

LULUPOP is a virtual world in which “digital idols” incorporate K-POP concepts. Users can experience and enjoy the process of digital idols debuting and growing together through character content and goods appearing in the LULUPOP worldview.

The goods being introduced first, consist of four members of the idol group “DAISY” and 12 mini types of LULUPOP characters. In particular, the K-POP concept hairstyle and fashion were applied to enhance the completeness of the visuals so that Daisy’s members BELLA, ILIANA, ELLA, and TANIA could give off their charm very well.

At the same time, it will launch its exclusive online platform “LULUPOP World” and introduce a new attempt to combine offline toys with digital platforms. Users can scan the QR code included in the goods and move to LULUPOP World to obtain items for their purchased characters, and collect a total of four items to unlock the character’s special dance video.

Kim Soo-hoon, CEO of SAMG, said, “The LULUPOP goods released this time provides a differentiated experience from before in that it allows us to enjoy the LULUPOP world view online and offline. We will combine K-POP concepts and Metaverse elements to grow into a new IP, that will be loved by global teenagers.”

Meanwhile, starting with this launch, SAMG will introduce various play elements and additional video contents produced with Unreal Engine’s real-time rendering technology, so that consumers can enjoy various experiences on LULUPOP’s online platform, and continue to introduce business models in the Metaverse market..